Your added value. Our reach.

Become part of the multi-platform and distribute your VAS solutions through leading brands in banking, energy, insurance, telecom and retail – embedded (permanently integrated into the product) and optional (as a suitable additional offering along the customer journey).

For providers of digital value-added services

Mehrwerk connects specialized VAS providers with strong B2B brands and enables scalable reach to millions of end customers – without its own direct sales.

Suitable for providers of:

  • Cashback and loyalty solutions
  • Insurance and protection solutions
  • Assistance services
  • Digital lifestyle services
  • FinTech and embedded services

Why VAS providers work with multiple tools

1. Reach & Distribution

  • Access to 250+ B2B partners
  • Presence in 10+ countries
  • Reach to 17+ million private households
  • 6+ million active users per year

2. Scalability without your own sales effort

  • No dedicated enterprise sales team required
  • Mehrwerk as your central distribution and integration partner
  • Integrated once, deployed multiple times

3. Flexible monetization

  • Performance-based models
  • Embedded or optionally integrable
  • Industry- and use-case-specific compensation logics

4. Data & Performance

  • Transparency regarding usage, conversion, and revenue
  • Optimization based on real-time data
  • Continuous development of use cases

Four steps to the multi-work platform

Step 1: Partner Assessment

  • Performance, scalability, and compliance review
  • Joint definition of target industries

Step 2: Technical & Business Integration

  • Standardized interfaces
  • Support from multi-tool teams

Step 3: Go-to-Market

  • Positioning in relevant industries and customer journeys
  • Pricing and use case alignment

Step 4: Scaling & Optimization

  • Rollout to additional B2B partners
  • Data-driven performance optimization

Two integration logics. Maximum flexibility.

Embedded Integration

Value-added services as an integral part of the core product – for sustainable differentiation, increased willingness to pay, and long-term customer loyalty.

  • An integral part of tariffs, products, or bundles.
  • Continuous use throughout the contract term.
  • Strengthening differentiation, pricing, and customer loyalty.
  • Especially suitable for cashback, protection, assistance, and service offerings.

Optional Integration

Value-added services as a suitable add-on along the customer journey.

  • Activation at specific touchpoints
  • High conversion rates through situational relevance
  • Flexible, performance-based monetization
  • Especially suitable for cashback, insurance, and additional services.
Kunden-Logoleiste

Access to strong brands in relevant industries

As a VAS provider, you benefit from the existing multi-workshop network in the following industries:

  • Banking & Savings Banks
  • Energy & Utility Companies
  • Insurance
  • Telecommunications
  • Trade & Platforms

Partnership on equal terms

Cooperation or partnership framework

  • Long-term partnerships instead of one-off deals
  • Clear governance and compliance standards
  • Transparent revenue models
  • Active development of use cases

Typical Mehrwerk partners:

  • Digital insurers & InsurTechs
  • Cashback & loyalty providers
  • Assistance providers
  • FinTech & payment-related services
  • Specialized startups with scalable VAS

Do you have any questions?
Your contact persons.

Rikard af Sandeberg

Managing Director,
Nordics

Odd Sverre Frislie

Head of Sales & Account Management, 
Nordics

For everything else: Write to us, call us or simply drop by!

We look forward to seeing you at our headquarters in Bielefeld and at all other Mehrwerk locations from Hamburg to Oslo.

MAKING
the difference

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