Added Value for Industries with
Interchangeable Products and Unused Touchpoints

Mehrwerk helps B2B brands differentiate themselves, generate additional revenue, and measurably increase customer loyalty – across all industries.

Different Industries. Same Problems.

Problem 1: Interchangeable Core Products

  • Checking accounts are similar
  • Electricity tariffs are comparable
  • Mobile phone plans are interchangeable
  • Insurance policies are often differentiated by price

➔ Differentiation is hardly possible
➔ Increasing price pressure
➔ High willingness to switch providers

Problem 2: Unmonetized Touchpoints

  • Millions of customer contacts per year
  • Digital logins without added value
  • Product sales without cross-selling or upselling
  • Little use of the customer journey for additional revenue

➔ Potential remains untapped

These industries face the same challenges

➔ Banking & Financial Services

  • High comparability of accounts and cards
  • Rising churn rates
  • Monetizing checking accounts, loans, and cards is crucial

➔ Energy Providers

  • Tariff switching is commonplace
  • Little interaction outside of billing
  • Need for differentiation beyond price

➔ Insurance

  • Low interaction frequency
  • Little perceived service in everyday life
  • Potential for complementary services

➔ Telecommunications

  • Price and data volume competition
  • High touchpoint density
  • Cross-selling and upselling potential along the customer journey

➔ Retail & Platforms

  • High transaction frequency
  • Need for conversion optimization
  • Potential for situational add-on services

 

How Value-Added Services Solve Key Industry Challenges

1. Differentiation of Interchangeable Products

Value-added services enhance interchangeable core products and make them significantly more attractive to end customers.

  • Core products become premium products
  • More everyday benefits instead of purely price-driven arguments
  • Higher willingness to pay
  • Reduced churn

2. Monetization of Existing Touchpoints

Existing customer relationships are strategically leveraged to generate additional revenue – without altering the core product.

  • Taking advantage of real-world needs
  • Highly relevant optional services
  • Performance-based revenue
  • No investment, no product modification

Regional Relevance as a Success Factor

In industries with interchangeable products, differentiation arises not solely from performance or price, but from relevance, proximity, and consistent communication. Mehrwerk combines regional value-added services with clear positioning and active brand management.

Three levels working together:

1. Regional Value-Added Services
Added value is created where customers live and consume.

  • Cashback at regional retailers
  • Local offers instead of generic platform deals
  • Everyday assistance and protection services
  • Increased usage through personal relevance

➔ Impact: 
The brand becomes visible in the regional environment – ​​digitally and in real-life situations.

2. Communication & Brand Activation
Value-added services are only effective if they are understood and used.

  • Development of clearly positioned product models
  • Support with naming, branding, and brand presence
  • Taking over marketing and communication measures
  • Cross-channel activation along the customer journey

➔ Impact: 
The brand is not only perceived, but associated with concrete benefits.

3. Economic Impact
Regional relevance directly impacts key performance indicators.

  • Higher willingness to pay for embedded models
  • Additional revenue from optional offerings
  • Reduced churn rates
  • Measurable usage and interaction

➔ Impact: 
Differentiation becomes effective in business terms.

Proven Across Industries

Mehrwerk has been working with companies from various industries for years – wherever products are interchangeable and customer relationships need to be leveraged more effectively.

Cross-Industry Experience
Added value is created where customers live and consume.

  • Banks & Financial Service Providers
  • Energy Suppliers
  • Insurance Companies
  • Telecommunications
  • Retail & Platforms

Key Figures

  • Over 250 corporate clients
  • Presence in 10+ countries
  • Access to over 17 million private households
  • Over 6 million active users per year

The results show: 
Value-added services work – regardless of the industry – when they are consistently integrated, communicated, and utilized.

Do you have any questions?
Your contact persons.

Rikard af Sandeberg

Managing Director,
Nordics

Contact us

Odd Sverre Frislie

Head of Sales & Account Management, 
Nordics

Contact us

For everything else: Write to us, call us or simply drop by!

We look forward to seeing you at our headquarters in Bielefeld and at all other Mehrwerk locations from Hamburg to Oslo.

info@mehrwerk.com
+49 521 7000-0

MAKING
the difference

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