Global Platform for
Data-Driven Value-Added Services

Mehrwerk Group is a leading B2B2C platform connecting value-added service  providers with established consumer brands worldwide. We enable companies to differentiate core products and monetize customer touchpoints through  embedded and optional value-added services.

Explore the Platform  View Our Markets

What the Mehrwerk Platform Enables

Mehrwerk integrates values-added services into existing business models to create measurable economic impact.
The platform connects service providers, B2B brands and end customers within one integrated ecosystem.

Core capabilities:

  • Embedded integration into core products
  • Optional monetization across digital customer journeys
  • White-label implementation within existing brand environments
  • Data-driven activation and performance optimization

Embedded and Optional Value-Added Services

Mehrwerk enables two complementary integration models that drive revenue, retention and customer engagement.

Embedded Value-Added Services

Value-added services fully integrated into a core product.

  • Integration into accounts, tariffs or bundles
  • Upgrade of standard products into premium offerings
  • Continuous usage and high perceived value

Example:
A standard current account becomes a premium account. Cashback benefits for travel, tickets and shopping, as well as lifestyle protection services such as key protection, emergency door opening and 24/7 home assistance, are permanently integrated into the account. The added value is continuously available and clearly visible to the customer.

Optional Value-Added Services

Optional services offered at relevant customer touchpoints.

  • Placement at specific moments within the customer journey
  • High conversion through contextual relevance
  • Success-based monetization

Example:
After applying for a loan, the customer is offered optional cyber protection, wallet protection or contextual cashback benefits.  The services match the current situation and can be activated immediately. This generates additional revenue without modifying the core product and without upfront investment.

Industries We Serve
 

Mehrwerk operates across industries where products are comparable and customer touchpoints offer monetization potential. 

Banking and Financial Services

Differentiation of accounts, cards and lending products through embedded and optional value-added services. 

Energy and Utilities

Customer retention and engagement beyond commodity pricing.

Insurance

Strengthening perceived product value through everyday protection and assistance services.

Telecommunications

Revenue expansion across high-frequency digital touchpoints.

Retail and Digital Platforms

Conversion optimization and monetization of optional customer journeys.

Explore industries

Proven Impact Across Markets

Mehrwerk delivers measurable results across industries and regions.

  • 250+ enterprise clients
  • 17+ million households reached
  • 6+ million active users annually
  • Operations in 10+ countries

Measured impacts includes:

  • Increased product pricing power
  • Reduced churn rates
  • Strong optional offer conversion performance
  • Long-term customer lifetime value growth

Operating Internationally

Mehrwerk Group operates through dedicated country organizations:

All markets operate on a shared platform architecture while adapting to local industry requirements.

Why Mehrwerk

Mehrwerk combines technology, activation and commercial execution within one integrated model.

Mehrwerk ensures that value-added services are not only integrated, but actively used and economically effective.

Plug & Play

From concept to go-live: frontend,  backend and operational management  in one integrated setup.

Data-Driven

User and transaction data enable relevance, activation and measurable  impact.

White-Label

Fully integrated into the customer’s  brand environment. Mehrwerk operates  in the background.

Success-Based

Commercial model aligned with  measurable results. No measurable  value means no costs.

Usage = Impact

Real-time data, strong UX and targeted communication drive usage and relevance across the customer journey.

Seamless Integration

API-based services integrated into existing systems and frontends without friction.

Contact the Mehrwerk Group

Discuss how data-driven value-added services can differentiate your products and monetize your customer touchpoints.

Become a customer

Talk to Sören about increasing revenue and customer loyalty with the Mehrwerk platform.

Get in touch

Become a partner.

Talk to Holger about increasing the visibility and scalability of your solution on the Mehrwerk platform.

Get in touch

MAKING
the difference

Show cookie popup