More knowledge for more success:
With the latest industry and company news!
Do you have any questions?
Your contact person:
To our vacancies
Do you have any questions?
Your contact person:
Antje
will be happy to talk to you personally.
Shape the future now
and get in touch.
Become a customer
talk to Sören
Become a partner
talk to Holger
Become a Mehrwerker:in
talk to Laura
Modular B2B2C platform with added value services in the categories of cashback and lifestyle protection for integration into the product or optionally along the customer journey.
The Mehrwerk platform connects specialized VAS providers with leading B2B brands in banking, energy, insurance, telecommunications, and retail.
We handle not only the technical integration but also the activation, communication, and performance management of the value-added services.
Key points:
Mehrwerk ensures that added value services are not only integrated, but also understood, used and appreciated.
Holger will explain how the multi-tool platform can be integrated into your product and sales strategy.
All without obligation. And guaranteed to be exciting.
Value-added services (VAS) are additional services that go beyond the core product and offer end customers financial added value, security or convenience in everyday life.
Discounts and cashback on travel, tickets, and shopping — online and offline.
Direct financial added value for your customers.
Protection and assistance services, e.g. for wallets & credit cards, digital identity, electrical appliances or home.
Safety and comfort in your customers' everyday lives.
Added value is actively used when it is clearly integrated and communicated. The platform ensures that usage is measurable and that economic impact is achieved.
Value-added services as an integral part of the core product.
Example:
A standard checking account becomes a true premium account. Cashback benefits for travel, tickets, and shopping, as well as lifestyle protection services such as lockout assistance, extended warranties for electronics, and 24/7 emergency repair support, are permanently integrated into the account. The added value is permanent and clearly tangible.
Value-added services as optional add-ons along the customer journey.
Example:
After applying for a loan, customers are offered optional cyber and wallet protection or cashback while traveling. These services are tailored to the current situation and can be purchased directly. This generates additional revenue – without investment and without modifying the core product.
Plug & Play
From concept to go-live: frontend, backend and operational management in one integrated setup.
Data-Driven
User and transaction data enable relevance, activation and measurable impact.
White-Label
Fully integrated into the customer’s brand environment. Mehrwerk operates in the background.
Success-Based
Commercial model aligned with measurable results. No measurable value means no costs.
Usage = Impact
Real-time data, strong UX and targeted communication drive usage and relevance across the customer journey.
Seamless Integration
API-based services integrated into existing systems and frontends without friction.
Note: +250 more partners
