Your added value. Our reach.

Become part of the multi-platform and distribute your VAS solutions through leading brands in banking, energy, insurance, telecom and retail – embedded (permanently integrated into the product) and optional (as a suitable additional offering along the customer journey).

Become a partner  View the onboarding process

For providers of digital value-added services

Mehrwerk connects specialized VAS providers with strong B2B brands and enables scalable reach to millions of end customers – without its own direct sales.

Suitable for providers of:

  • Cashback and loyalty solutions
  • Insurance and protection solutions
  • Assistance services
  • Digital lifestyle services
  • FinTech and embedded services

Why VAS providers work with multiple tools

1. Reach & Distribution

  • Access to 250+ B2B partners
  • Presence in 10+ countries
  • Reach to 17+ million private households
  • 6+ million active users per year

2. Scalability without your own sales effort

  • No dedicated enterprise sales team required
  • Mehrwerk as your central distribution and integration partner
  • Integrated once, deployed multiple times

3. Flexible monetization

  • Performance-based models
  • Embedded or optionally integrable
  • Industry- and use-case-specific compensation logics

4. Data & Performance

  • Transparency regarding usage, conversion, and revenue
  • Optimization based on real-time data
  • Continuous development of use cases

Four steps to the multi-work platform

Step 1: Partner Assessment

  • Performance, scalability, and compliance review
  • Joint definition of target industries

Step 2: Technical & Business Integration

  • Standardized interfaces
  • Support from multi-tool teams

Step 3: Go-to-Market

  • Positioning in relevant industries and customer journeys
  • Pricing and use case alignment

Step 4: Scaling & Optimization

  • Rollout to additional B2B partners
  • Data-driven performance optimization

Two integration logics. Maximum flexibility.

Embedded Integration

Value-added services as an integral part of the core product – for sustainable differentiation, increased willingness to pay, and long-term customer loyalty.

  • An integral part of tariffs, products, or bundles.
  • Continuous use throughout the contract term.
  • Strengthening differentiation, pricing, and customer loyalty.
  • Especially suitable for cashback, protection, assistance, and service offerings.

Optional Integration

Value-added services as a suitable add-on along the customer journey.

  • Activation at specific touchpoints
  • High conversion rates through situational relevance
  • Flexible, performance-based monetization
  • Especially suitable for cashback, insurance, and additional services.
Kunden-Logoleiste

Access to strong brands in relevant industries

As a VAS provider, you benefit from the existing multi-workshop network in the following industries:

  • Banking & Savings Banks
  • Energy & Utility Companies
  • Insurance
  • Telecommunications
  • Trade & Platforms

View industries

Partnership on equal terms

Cooperation or partnership framework

  • Long-term partnerships instead of one-off deals
  • Clear governance and compliance standards
  • Transparent revenue models
  • Active development of use cases

Typical Mehrwerk partners:

  • Digital insurers & InsurTechs
  • Cashback & loyalty providers
  • Assistance providers
  • FinTech & payment-related services
  • Specialized startups with scalable VAS

Ready for scalable reach?

Let's explore how your value-added service can be scaled via the Mehrwerk platform.

Submit a partner request

Completely non-binding. But immediately solution-oriented.

MAKING
the difference

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