Added Value for Industries with
Interchangeable Products and Unused Touchpoints

Mehrwerk helps B2B brands differentiate themselves, generate additional revenue, and measurably increase customer loyalty – across all industries.

Different Industries. Same Problems.

Problem 1: Interchangeable Core Products

  • Checking accounts are similar
  • Electricity tariffs are comparable
  • Mobile phone plans are interchangeable
  • Insurance policies are often differentiated by price

➔ Differentiation is hardly possible
➔ Increasing price pressure
➔ High willingness to switch providers

Problem 2: Unmonetized Touchpoints

  • Millions of customer contacts per year
  • Digital logins without added value
  • Product sales without cross-selling or upselling
  • Little use of the customer journey for additional revenue

➔ Potential remains untapped

These industries face the same challenges

➔ Banking & Financial Services

  • High comparability of accounts and cards
  • Rising churn rates
  • Monetizing checking accounts, loans, and cards is crucial

➔ Energy Providers

  • Tariff switching is commonplace
  • Little interaction outside of billing
  • Need for differentiation beyond price

➔ Insurance

  • Low interaction frequency
  • Little perceived service in everyday life
  • Potential for complementary services

➔ Telecommunications

  • Price and data volume competition
  • High touchpoint density
  • Cross-selling and upselling potential along the customer journey

➔ Retail & Platforms

  • High transaction frequency
  • Need for conversion optimization
  • Potential for situational add-on services

 

How Value-Added Services Solve Key Industry Challenges

1. Differentiation of Interchangeable Products

Value-added services enhance interchangeable core products and make them significantly more attractive to end customers.

  • Core products become premium products
  • More everyday benefits instead of purely price-driven arguments
  • Higher willingness to pay
  • Reduced churn

2. Monetization of Existing Touchpoints

Existing customer relationships are strategically leveraged to generate additional revenue – without altering the core product.

  • Taking advantage of real-world needs
  • Highly relevant optional services
  • Performance-based revenue
  • No investment, no product modification

Regional Relevance as a Success Factor

In industries with interchangeable products, differentiation arises not solely from performance or price, but from relevance, proximity, and consistent communication. Mehrwerk combines regional value-added services with clear positioning and active brand management.

Three levels working together:

1. Regional Value-Added Services
Added value is created where customers live and consume.

  • Cashback at regional retailers
  • Local offers instead of generic platform deals
  • Everyday assistance and protection services
  • Increased usage through personal relevance

➔ Impact: 
The brand becomes visible in the regional environment – ​​digitally and in real-life situations.

2. Communication & Brand Activation
Value-added services are only effective if they are understood and used.

  • Development of clearly positioned product models
  • Support with naming, branding, and brand presence
  • Taking over marketing and communication measures
  • Cross-channel activation along the customer journey

➔ Impact: 
The brand is not only perceived, but associated with concrete benefits.

3. Economic Impact
Regional relevance directly impacts key performance indicators.

  • Higher willingness to pay for embedded models
  • Additional revenue from optional offerings
  • Reduced churn rates
  • Measurable usage and interaction

➔ Impact: 
Differentiation becomes effective in business terms.

Proven Across Industries

Mehrwerk has been working with companies from various industries for years – wherever products are interchangeable and customer relationships need to be leveraged more effectively.

Cross-Industry Experience
Added value is created where customers live and consume.

  • Banks & Financial Service Providers
  • Energy Suppliers
  • Insurance Companies
  • Telecommunications
  • Retail & Platforms

Key Figures

  • Over 250 corporate clients
  • Presence in 10+ countries
  • Access to over 17 million private households
  • Over 6 million active users per year

The results show: 
Value-added services work – regardless of the industry – when they are consistently integrated, communicated, and utilized.

Does Value Added Value
fit your Industriy?

Let's explore together how value-added services can contribute to differentiation, monetization, and customer loyalty within your business model.

Schedule a meeting

All without obligation. And guaranteed to be exciting.

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