The Mehrwerk Platform
Modular B2B2C platform with added value services in the categories of cashback and lifestyle protection for integration into the product or optionally along the customer journey.
One ecosystem.
Clearly connected.
The Mehrwerk platform connects specialized VAS providers with leading B2B brands in banking, energy, insurance, telecommunications, and retail.
We handle not only the technical integration but also the activation, communication, and performance management of the value-added services.
Key points:
- Connectivity and orchestration of VAS providers
- Integration into products, tariffs, and customer journeys
- Taking over end-customer communication (digital & cross-channel)
- Activation and utilization through data-driven targeting
- Measurement, optimization, and scaling of results
Mehrwerk ensures that added value services are not only integrated, but also understood, used and appreciated.
Do you have any questions?
Your contact persons.
For everything else: Write to us, call us or simply drop by!
We look forward to seeing you at our headquarters in Bielefeld and at all other Mehrwerk locations from Hamburg to Oslo.
What are value-added services?
Value-added services (VAS) are additional services that go beyond the core product and offer end customers financial added value, security or convenience in everyday life.
Cashback
Discounts and cashback on travel, tickets, and shopping — online and offline.
Direct financial added value for your customers.
Lifestyle Protection
Protection and assistance services, e.g. for wallets & credit cards, digital identity, electrical appliances or home.
Safety and comfort in your customers' everyday lives.
High Usage and Relevance
Added value is actively used when it is clearly integrated and communicated. The platform ensures that usage is measurable and that economic impact is achieved.
Added value in the application
Embedded Integration
Value-added services as an integral part of the core product.
- Integration into tariffs, products, or bundles
- Upgrading to a premium product
- Continuous use and high perceived value
Example:
A standard checking account becomes a true premium account. Cashback benefits for travel, tickets, and shopping, as well as lifestyle protection services such as lockout assistance, extended warranties for electronics, and 24/7 emergency repair support, are permanently integrated into the account. The added value is permanent and clearly tangible.
Optional Integration
Value-added services as optional add-ons along the customer journey.
- Placement at specific touchpoints
- High conversion rates through situational relevance
- Performance-based monetization
Example:
After applying for a loan, customers are offered optional cyber and wallet protection or cashback while traveling. These services are tailored to the current situation and can be purchased directly. This generates additional revenue – without investment and without modifying the core product.
Why Mehrwerk
Six good reasons.
Plug & Play
From concept to go-live: frontend, backend and operational management in one integrated setup.
Data-Driven
User and transaction data enable relevance, activation and measurable impact.
White-Label
Fully integrated into the customer’s brand environment. Mehrwerk operates in the background.
Success-Based
Commercial model aligned with measurable results. No measurable value means no costs.
Usage = Impact
Real-time data, strong UX and targeted communication drive usage and relevance across the customer journey.
Seamless Integration
API-based services integrated into existing systems and frontends without friction.
Trust of leading companies
Note: +250 more partners
Measurable results from practice
Embedded Integration
Optional Integration
MAKING
the difference
