With the multi-plant strategy to
more app activations and customer loyalty.
Clanq is a modern FinTech app that helps families and young adults save for the future.
With intuitive user guidance, a sustainable focus and automated savings functions, Clanq creates easy access to financial provision.
Campaign
Introduction of a free card-linked cashback function as a value-added solution for Clanq's savings product
Sector
FinTech / Digital Banking
Core product
Clanq savings plan app
Objectives
- Increase the attractiveness of the savings product
- Creation of an innovative customer experience
- Increase customer loyalty through automated added value
- Seamless integration into the existing banking system
Services
- Card-linked cashback (CLC) integration
- REST API integration into the core banking system
- Merchant-financed cashback program
- Automated cashback processing
- Embedded banking integration
Challenge
The Clanq app wanted to make its savings product more attractive and offer users measurable added value. The goal was to improve the customer experience while sustainably increasing customer loyalty – without complicating existing processes.
Requirements:
- Automated, user-friendly value-added solution
- Seamless integration into the existing banking system
- Customer data remains entirely with the bank
- Innovative, measurable customer experience
The solution from Mehrwerk
Mehrwerk integrated a free Card-Linked Cashback (CLC) feature directly into Clanq's existing savings plan product.
The solution was seamlessly embedded into the core banking system via a REST API.
The cashback system is based on a merchant-funded customer loyalty program that automatically offers benefits to end customers – without manual processes or additional apps.
Success
+300% increase in activated payment cards after integration
€4.30 average cashback generated per active user per month
+50% increase in app usage and increased customer engagement
By integrating the Mehrwerk CLC solution, Clanq was able to significantly enhance its savings product while simultaneously creating an innovative form of customer loyalty.
Do you need a customized banking or finance value-added solution?
Talk to me.
Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.
All completely non-binding. But immediately solution-oriented.
MAKING
the difference
