Saves the settings of the cookie banner

Visitor statistics to optimize the website offer, error analysis, cyber security

pk_id - 13 months (used to store some details about the user, such as the unique visitor ID)

_pk_ref - 6 months (used to store attribution information, the one that was originally used to visit the website)

_pk_ses, _pk_cvar, _pk_hsr - 30 minutes (short-lived cookies for temporary storage of data for the visit)

_pk_testcookie is created and should then be deleted immediately (to check whether the visitor's browser supports cookies)

• Visitor analytics to optimize the website offering and analyze user behavior
• Form and contact management (e.g., contact deduplication)
• Chat widget functionality and personalization

Reason:

• Conversion tracking to measure the success of LinkedIn ads
• Retargeting of website visitors
• Audience insights via synchronization of LinkedIn member IDs de.linkedin.com